Weekly Edit: 7 Standout Campaigns, From Prada to Google

Tony Hawk plays a trader in witness protection, Prada’s models share the frame with animated animals, and Fear of God shoots ESSENTIALS against New York brick. These are the best ad campaigns this week: seven creative ad campaigns across fashion, fintech and tech.

TL;DR

Prada: Holiday 2026 layers live-action talent over storybook landscapes with VFX and 3D animals..

Maison Margiela: Alex Prager directs a tense, 1980s-styled fashion film called “Deconstruction.”.

Ramp: “Tony Stock” is a multi-episode comedy starring Tony Hawk, directed by Mitch Hurwitz..

The North Face: Moody woodland and concrete settings for performance layering..

Fear of God: Renell Medrano shoots Fall 2026 ESSENTIALS in grainy, monochrome New York..

Santa Maria Novella: Mediterranean still lifes for apothecary soaps and perfumes..

Google: “American Gothic” recasts Grant Wood’s painting around hands-free selfies.

1. Prada: Holiday 2026

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Prada’s Holiday 2026 campaign sets live-action subjects against Disney storybook-inspired landscapes. Creative direction comes from Miuccia Prada, Raf Simons and Ferdinando Verderi, and photographer Glen Luchford shot Kelvin Harrison Jr., Maya Hawke and Sadie Sink.

Worth studying if your brief is a seasonal narrative that mixes editorial portraiture with digital animation.

Credit: Prada / Creative direction: Miuccia Prada, Raf Simons, Ferdinando Verderi / Photographer: Glen Luchford

2. Maison Margiela: Deconstruction

“Deconstruction” is a cinematic fashion film directed by Alex Prager for Maison Margiela. It follows a tense, hurried storyline through rapid sequences and period-inspired costume design with a 1980s feel.

Shot live-action, it relies on striking lighting and movement, with stairwells and vintage automotive elements as the backdrop. A useful reference for fashion brands exploring narrative film over a standard lookbook.

Credit: Maison Margiela / Director: Alex Prager / Creative director: Glenn Martens 

3. Ramp: Tony Stock

Fintech company Ramp launched a satirical, multi-episode comedy directed by Mattias & Lewis. Tony Hawk stars as “Anthony Stuck,” a trader hiding on a hyper-caffeinated trading floor to escape a skate-world oligarchy led by Bam Margera.

The series parodies mid-2000s financial culture, with dial-up-era props, oversized suits and rapid-fire dialogue, while pointing to modern spend management. 

Credit: Ramp  Director: Mattias & Lewis / Talent: Tony Hawk

4. The North Face: 2026 campaign

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Photographer Mark Yareham shot cinematic compositions that move between atmospheric woodland clearings and structured architectural settings in the new The North Face campaign.

Styling by Natacha Voranger combines fleece zip-ups and puffer jackets with reflective materials and precise accessories. Set designer Toar Avni contrasts mossy forest floors with snow-dusted concrete stairs, using natural light and haze. A useful reference for outdoor brands bridging technical gear and fashion.

Credit: The North Face / Photographer: Mark Yareham / Styling: Natacha Voranger / Set design: Toar Avni

5. Fear of God: Fall 2026 ESSENTIALS

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For the Fall 2026 ESSENTIALS collection, Fear of God took to the streets of New York for a raw, documentary-style campaign. Photographer Renell Medrano frames the collection against brownstones, weathered brick walls and industrial street elements, with styling by Miyako Bellizzi.

Natural light and high-contrast monochrome tones highlight the layered silhouettes and texture of the oversized hoodies, leather jackets and graphic apparel. A grainy, analogue film look keeps it candid. Worth studying if your brief is streetwear that feels lived-in rather than staged.

Credit: Fear of God ESSENTIALS / Photographer: Renell Medrano / Styling: Miyako Bellizzi

6. Santa Maria Novella: still lifes

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This series of product still lifes presents Santa Maria Novella’s heritage beauty range in Mediterranean-inspired tableaus. Mattia Parodi photographed the apothecary soaps, perfumes and grooming essentials in natural light.

Set design by Cameranesi Pompili frames the products in garden settings with classical stone sculpture and in domestic interiors, using weathered marble, antique wood and botanical accents. Analogue film gives the textures a warm, clean finish. Worth studying if your brief is conveying heritage through set design.

Credit: Santa Maria Novella / Photographer: Mattia Parodi / Set design: Cameranesi Pompili

7. Google: American Gothic

Google’s cross-platform campaign spins Grant Wood’s 1930 painting American Gothic to show off the hands-free photography features of the Samsung Galaxy Z Flip5. A lookalike duo in period-accurate wardrobe travel through surreal modern backdrops, taking hands-free selfies with the phone’s folding design.

The look combines chiaroscuro lighting and saturated colour, set to Elaine Stritch’s “Are You Having Any Fun?”. It ends in an art gallery where the pair hang their selfie beside the original painting. A useful reference for tech brands demonstrating a feature through a recognisable cultural reference.

Credit: Google / Agencies: PHD USA, Essence

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