Guerlain rebuilt Paris out of beads and shot it by hand at twelve frames per second. Strathberry needle-felted a badger, and Rimowa built clay-and-paper worlds inside its suitcases. This week's edit is about luxury brands returning to handmade, with seven campaigns built from stop-motion, felt, cut paper and hand-drawn illustration.
1. Rimowa: Holiday 2026
Rimowa’s Holiday 2026 campaign builds handcrafted miniature worlds inside the brand’s grooved aluminium suitcases. Clay, paper, felt and wood are used for stop-motion animation and dioramas of small travel pleasures: coastal views, gardens, vintage train carriages, studio workspaces and a window-seat view.
GUT Amsterdam developed it, with creative direction from Pambianda and Marina Perta. It coincides with the RIMOWA Unique customisation service expanding to the Original collection, where wheels, leather handles and address tags come in up to 12 colours, including Ocean, Clover and Rose, plus seasonal Grape and Cloud.
Credit: Rimowa / Agency: GUT Amsterdam / Creative direction: Pambianda, Marina Perta
2. Guerlain: “Dressed in Wonder”
Guerlain’s Holiday 2026 campaign is a festive musical set in a miniature Paris, hand-embroidered and covered in beads, made with Swiss couturier Kévin Germanier. Landmarks are recreated from coloured beads, crystals and upcycled embellishments.
He conceived it with French stop-motion artist Elsa Muse, who stitched and shot the scenes by hand at twelve frames per second. It launches the limited-edition Guerlain x Germanier collection, including a midnight-blue velvet Advent Calendar that converts into a jewellery box.
Credit: Guerlain / Concept: Kévin Germanier, Elsa Muse / Stop-motion: Elsa Muse
3. Hermès: animation by Oyow
Hermès’s animated project, by Seoul-based illustrator Oyow, features two vibrant horse characters moving between sunlit botanical settings and starry cosmic landscapes.
It’s digital motion with smooth transitions, set in a hand-drawn, stencil-textured style and a palette of bold blue and warm pink. A useful reference for brands working with an illustrator’s own visual language.
Credit: Hermès / Illustration and animation: Oyow
4. Strathberry: “Gifts That Go the Distance”
Strathberry’s Holiday 2026 campaign is a three-part stop-motion series built entirely from needle-felted wool and animated frame by frame. It celebrates slow making and the journeys people take to be together.
Set across Scottish landscapes, from misty lochs and frosted glens to Highland bothies, the chapters follow three animal characters. Handmade and animated by Prague-based artist and studio Alina Golovlova or So Daze, the series expands the felted universe from Strathberry’s previous festive season.
Credit: Strathberry / Stop-motion artist and studio: Alina Golovlova (So Daze)
5. Loewe: Fall/Winter 2026 Precollection
Loewe’s Fall/Winter 2026 Precollection campaign turns the shape, colour and gesture of the collection into sculptural paper forms. Handcrafted cut-paper compositions are combined with 3D render and CGI, shot in bright studio light against minimalist backdrops that bring out the matte textures and saturated colour.
The visuals echo the season’s bold contrasts, graphic stripes and buttery leather, and the Scarf bag, Layer Flamenco clutch, Cala and new sizes of the Amazona 180 are highlighted across it.
Credit: Loewe / Creative direction: Jack McCollough, Lazaro Hernandez / Art direction: Carina Frey, Stefanie Barth / Photographer: Talia Chetrit / Styling: Jodie Barnes / Set design: Valérie Weill
6. The Ritz London: “Autumn in London 2026”
The Ritz London’s animated short, by French illustrator and animator Vickie Hietin (known online as Levetatete), shows a rainy autumn evening outside the Piccadilly hotel.
The digital illustration brings the hotel’s hospitality to life and how The Ritz as an iconic sense of refuge in London autumn.
Credit: The Ritz London / Illustration and animation: Vickie Hietin (Levetatete)
7. Ladurée x Château de Versailles
Directed and set-designed by Paris-based artist Alix Bortoli, this Ladurée campaign turns Marie-Antoinette’s private retreat at the Petit Trianon into a miniature theatre where macarons come to life. The look is powdery pastels, ornate framing and a dollhouse feel that evokes Wes Anderson.
Credit: Ladurée / Director and set designer: Alix Bortoli
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