Maison Fleuret
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2025
Description
Maison Fleuret’s brand identity centers on a minimalist aesthetic, utilizing crisp typography and geometric circular accents across retail and product applications. The project spans physical storefront architecture, product packaging for coffee and wine, and a suite of apparel and collateral designs. Executed with a polished, commercial focus, the identity integrates warm wood textures and clean, natural lighting throughout the various mockups and photography. The visual language relies on a monochromatic palette punctuated by subtle pastel stickers and bold graphic layouts. Creative contributions include graphic design by Carla Palette and illustration by Antonio Carceles.
Style
Horizontal, Commercial, Clean
Color
Pure White
Jet Black
Context
E-commerce / Product
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