Maison Fleuret’s brand identity project establishes a minimalist aesthetic anchored by a recurring circular motif and bold, high-contrast typography. The design system extends across diverse physical and digital touchpoints, from architectural storefront applications to retail packaging and apparel.
The visual language leans into a clean, commercial sensibility, using natural light to highlight textures like matte paperboard, raw wooden grains, and fabric weaves. Across the brand assets, graphic designer Carla Palette and illustrator Antonio Carceles integrate pastel-toned seals and structured grid layouts to maintain a cohesive, modern look.
