Brand
ProjectBrand Identity
Zi Sweet Brand Identity 2023
Associated creatives
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Description
This brand identity project for Zi Sweet features a comprehensive resource titled Six Identities for Bakeries, highlighting diverse graphic design approaches for bakery brands. The presentation includes multiple curated examples of packaging, signage, storefronts, and interior displays. Collaborating creators include Maniac Studio, Carla Palette, Platform, MOS, TRY Design, and Polytechnic. The layout employs a clean typographic hierarchy with structured imagery arranged across multiple frames. The visual direction emphasizes minimalist aesthetics combined with functional commercial design.