Ké Gusto

Jan 2024

The brand identity for Ké Gusto establishes a vibrant visual language for the Sicilian gelato purveyor, anchoring the brand in a bold, retro-inspired aesthetic. Through a high-contrast color palette of cream and striking red, the project deploys a clean typographic hierarchy to frame the product across both digital and physical touchpoints. Creative direction by Raphael Moennig leans into a minimalist approach that maintains consistency across storefront signage, custom product packaging, and editorial photography. The identity utilizes varied techniques, from clean, natural light commercial product shots to moody interior signage, to emphasize the tactile quality of the brand assets. With graphic design by Carla Palette and photography by alphin, the visual system extends to custom website interfaces and architectural elements. Interior design by Raphael Moennig further grounds the identity within the physical environment, creating a cohesive narrative for the brand's expansion into new markets.

Horizontal, Commercial, Clean

Advertising Campaign