Ké Gusto: Brand Identity

Jan 2024

Ké Gusto establishes a visual presence for its traditional Sicilian gelato offering through a comprehensive brand identity project. The design system leverages a warm, high-contrast palette of vibrant red and cream, anchored by bold, expressive typography that bridges the gap between heritage roots and modern retail presentation. Creative direction by Raphael Moennig steers the execution, which spans physical signage, bespoke packaging, and digital interfaces. The project features clean, minimalist graphic design by Carla Palette and photography by alphin that captures both the product textures and the architectural integration of the brand within the storefront environment. Through a combination of retro-inspired vector assets and natural light photography, the identity communicates a tactile, consistent brand language across all touchpoints.

Horizontal, Commercial, Clean

Advertising Campaign