Zara

Aug 2024

The Zara Woman AW24 campaign captures a high-street fashion narrative through an observant, editorial lens. Photographed by Winter Vandenbrink under the creative direction of Jacobo Salvador, the series moves through urban streetscapes, utilising natural light and candid movement to frame the collection against architectural bus shelters and city asphalt. The imagery leans into a clean, contemporary aesthetic, defined by minimalist silhouettes and layered textures. Featuring models May Li Wescott, Mica Kendall, and Rafe Crane-Robinson, the project balances high-fashion styling with casual, everyday city cues. Technical production details include set design by Lizzy Gilbert, with beauty looks brought together by hair stylist Franziska Presche, makeup artist Victoria Martin, and manicurist Nadia Blanco. The campaign utilises analogue and natural light techniques to emphasise the interplay between movement and sharp, defined shadows.

Editorial, Vertical

Natural light

High Street Fashion

Street

Advertising Campaign