Zara: ZARA WOMAN AW24

Aug 2024

The Zara Woman AW24 campaign captures a high-fashion, editorial vision set against the backdrop of an urban landscape. Directed by creative director Jacobo Salvador and lensed by photographer Winter Vandenbrink, the imagery leans into a candid, movement-driven aesthetic that documents a series of spontaneous moments on city streets. The production uses natural light to define its textures and silhouettes, balancing structured high-street pieces with relaxed, contemporary styling. Featuring models May Li Wescott, Mica Kendall, and Rafe Crane-Robinson, the series employs editorial techniques like high-speed motion and architectural framing to create a sense of candid immediacy. The visual language is kept clean and atmospheric, supported by set design from Lizzy Gilbert, hair styling by Franziska Presche, makeup by Victoria Martin, and manicures by Nadia Blanco.

Editorial, Vertical

Natural light

Street

Advertising Campaign