Brand
ProjectZARA WOMAN AW24

Zara ZARA WOMAN AW24 2024
Associated creatives
Tags
Description
Photographed by Winter Vandenbrink with creative direction by Jacobo Salvador for the ZARA WOMAN AW24 campaign, this high-angle capture depicts models navigating an urban street surface. The central figure wears a sleeveless high-neck white top featuring an elongated draped scarf panel paired with relaxed taupe trousers tied securely at the ankles over black kitten-heel sandals. To the left, a companion walks in a pale grey sleeveless mini dress. Strong overhead natural light casts distinct diagonal shadows across the asphalt background.
Style
Editorial, Vertical, Cool
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (40%)
Taupe (30%)
Light Grey (20%)
Background
Street
Context
Advertising Campaign
