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Brand
Zara
ProjectZARA WOMAN AW24
Rear view of two women with red and blonde hair running down an urban street in white outfits for Zara Woman AW24.

Zara ZARA WOMAN AW24 2024

Associated creatives

Winter Vandenbrink
Winter VandenbrinkPhotographer
Jacobo Salvador
Jacobo SalvadorCreative Director
Franziska Presche
Franziska PrescheHair Stylist
Victoria Martin
Victoria MartinMakeup Artist
Nadia Blanco
Nadia BlancoManicurist
Lizzy Gilbert
Lizzy GilbertSet Designer
May Li Wescott
May Li WescottModel
Mica Kendall
Mica KendallModel
Rafe Crane-Robinson
Rafe Crane-RobinsonModel

Tags

two women runningtwo womenwomen runningwhite peplum topwhite ruffle topwhite dresswhite outfitslong red hairred hairblonde hairflowing hair

Description

Two models are captured from behind mid-stride as they run together down a city sidewalk for the Zara Woman AW24 campaign. The woman on the left features vibrant red hair and a white draped skirt and long-sleeve ensemble, while the woman on the right wears a backless white sleeveless top with an architectural peplum ruffle over matching trousers. Shot in direct natural daylight with high contrast and deep street shadows by photographer Winter Vandenbrink.

Style

Editorial, Vertical, Action

Techniques

High-speed / freeze, Hard Light

Industries

High Street Fashion

Color

Off-White (70%)
Scarlet (20%)

Background

Street

Context

Advertising Campaign