Zara: Zara Sea Walk
Brand
Date
Jul 2024
Description
The Zara Sea Walk campaign features model Marjan Jonkman in a series of intimate, coastal-themed images. The project leans into a relaxed editorial aesthetic, capturing candid moments between Jonkman and a young child against rugged shorelines and poolside settings. Photographer Gillian Garcia utilizes natural light to emphasise the soft textures of the collection, which includes lightweight linen separates, crochet knits, and tonal dresses. With fashion styling by Laura Vartiainen and hair by Maria Martinez, the series maintains a consistent, warm visual language across its vertical and horizontal compositions.
Style
Editorial, Warm, Vertical
Techniques
Natural light
Industries
Color
Cream
Context
Advertising Campaign
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