Zara
Zara Sea Walk
Brand
ProjectZara Sea Walk
Date
Jul 2024
Description
Zara presents 'Zara Sea Walk,' a fashion campaign that captures a series of intimate, observational moments in a coastal setting. Featuring model Marjan Jonkman and a young child, the project highlights a collection of relaxed-fit linen and cotton garments across editorial and commercial frames. Photographer Gillian Garcia utilizes consistent natural light and warm tonal grading to emphasize the collection's texture against rugged shorelines and poolside backdrops. The project features styling by Laura Vartiainen and hair by Maria Martinez, grounding the series in a clean, earthy aesthetic.
Style
Editorial, Warm, Vertical
Techniques
Natural light
Industries
High Street Fashion
Color
Cream
Context
Advertising Campaign
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