Zara

Oct 2024

Zara Origins Fitting is a fashion editorial campaign that documents the meticulous preparation and material study behind the brand's latest collection. Captured by photographer Kotaro Kawashima, the imagery balances clinical product presentation with candid, behind-the-scenes glimpses into the fitting process. The project leans into a raw, documentary aesthetic by incorporating polaroid-style inserts, film grain, and structured, monochrome palettes. With fashion styling by Alastair McKimm, the visuals prioritize the tactile qualities of dark leather outerwear and tailored coats, set against stark tiled or brick backgrounds. The production features hair and makeup by Yuko Kawashima and casting by Samuel Ellis Scheinman, with models including Caitlin Soetendal, George Okeny, River Dittrich, and Rudy Verwey.

Editorial, Clean, Horizontal

Analogue / film

High Street Fashion

White Seamless

Lookbook