Zara: Zara Origins Fitting

Oct 2024

Zara Origins Fitting is a fashion editorial series that documents the tactile and structural essence of the brand’s collection. By blending candid behind-the-scenes moments with precise product-focused layouts, the campaign explores the intersection of garment construction and portraiture. Photographer Kotaro Kawashima employs a mix of clean composition and raw, documentary-style aesthetic across the series. With fashion styling by Alastair McKimm, the visuals lean into a monochrome palette, utilizing analogue film techniques to capture the grain and texture of heavy outerwear, leathers, and tailored coats. The production features hair and makeup by Yuko Kawashima and casting by Samuel Ellis Scheinman, with models including Caitlin Soetendal, George Okeny, River Dittrich, and Rudy Verwey. The imagery maintains a consistent visual language, balancing studio-lit isolated product shots with gritty, tiled-background environmental portraits.

Editorial, Clean, Horizontal

Analogue / film

White Seamless

Lookbook