Brand
ProjectZara Origins Fitting

Zara Zara Origins Fitting 2024
Associated creatives
Tags
Description
This behind-the-scenes fitting image from the Zara Origins project features a distressed dark leather jacket hanging prominently on a rack. Photographed by Kotaro Kawashima with fashion styling by Alastair McKimm, the composition captures a raw, authentic preparatory moment in a backstage setting. The textured leather surface of the jacket serves as the central focus against a blurred background showing hints of a clothing rack and tiled walls. The shot reflects a candid documentary aesthetic, highlighting garment construction and detail.
Style
Documentary, Horizontal, Clean, Raw
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Espresso (70%)
Jet Black (30%)
Background
Showroom
Context
Backstage / Behind the Scenes



