Zara Zara Origins Fitting 2024

Description

This split image for the Zara Origins Fitting project features two distinct frames captured by photographer Kotaro Kawashima with fashion styling by Alastair McKimm. The left panel showcases a tailored black double-breasted overcoat isolated against a clean white backdrop. The right panel presents a candid interior scene where a model stands in profile near a clothing rack inside a dressing area. The lighting balances crisp product clarity on the left with moody ambient illumination on the right. Hair and makeup styling were directed by Yuko Kawashima, with casting by Samuel Ellis Scheinman.

Style

Editorial, Horizontal, Desaturated

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign