Zara: Zara MAN Valentine's Collection

Feb 2024

The Zara MAN Valentine's Collection campaign balances minimalist menswear with surreal, high-impact set design. Centered around oversized, sculptural floral installations, the imagery merges clean studio aesthetics with organic botanical motifs to highlight a seasonal collection defined by tactile knits, tailored silhouettes, and thematic red accents. Photographed by Darren Gwynn, the series features models Gabriel Nhial, Charlie Knepper, and Thom Voorintholt. The visuals lean into an editorial approach, utilizing soft, diffused lighting and macro botanical details to frame the apparel. With fashion styling by Alba Vicario, hair by Cecilie Hildebrandt, and set design by Michał Zomer, the project presents a controlled, artistic exploration of textures and color.

Vertical, Clean, Editorial

Soft Light

Advertising Campaign