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Model standing inside a giant sculptural red flower wearing a dark jacket, red top, and blue jeans
Motion-blurred abstract close-up of a red poppy flower bloom against a pale background.
Male model in a white graphic t-shirt and wide-leg black trousers standing between oversized painted floral set pieces.
Model wearing a white t-shirt and draped dark knit scarf standing against a neutral studio backdrop
Model in a black sleeveless top and black trousers standing next to an oversized orange flower prop against a studio backdrop.
Macro shot of a white flower blossom with a central cluster of yellow and green stamen
Black man wearing a dark knit cardigan, white t-shirt, and beanie against a floral backdrop
Close-up macro shot of a peach and coral flower blossom center with dark stamen details.
Model standing against a giant painted floral backdrop wearing a black coat, striped sweater, and bright red scarf
Close-up abstract motion-blurred red flower with a dark center and luminous core set against a pale background.
Close-up of a soft-focus flower with muted pale grey petals and a ring of yellow and amber stamens around the central pistil.
Male model in a denim jacket and jeans standing before large abstract floral props for Zara MAN
Rear view of a man in a black t-shirt featuring three red sketched hearts and red heart hair art against a neutral studio backdrop.
A young man seated wearing a white t-shirt, black pants, and a dark chunky knit scarf against an artistic floral backdrop.
Rear view of a person wearing a red quilted heart-pattern sweatshirt and light blue denim jeans with red script embroidery.
Gabriel Nhial poses wearing a black overcoat, bright red knit scarf, and striped shirt in front of a giant floral backdrop.
Model wearing a dark beanie, burgundy cardigan, and white t-shirt against a large floral backdrop for Zara MAN
Model standing in front of an oversized red flower sculpture wearing a dark blazer, red top, and denim jeans
Male model in a denim jacket and jeans posing with large stylized flowers for Zara MAN Valentine's Collection
Male model wearing a black sleeveless top and wide trousers holding a dark bag with a red jacket against an oversized floral set.
Model standing inside a giant sculptural red flower wearing a dark jacket, red top, and blue jeans
Motion-blurred abstract close-up of a red poppy flower bloom against a pale background.
Male model in a white graphic t-shirt and wide-leg black trousers standing between oversized painted floral set pieces.

Zara Zara MAN Valentine's Collection 2024

About

The Zara MAN Valentine's Collection campaign balances minimalist menswear with surreal, high-impact set design. Centered around oversized, sculptural floral installations, the imagery merges clean studio aesthetics with organic botanical motifs to highlight a seasonal collection defined by tactile knits, tailored silhouettes, and thematic red accents. Photographed by Darren Gwynn, the series features models Gabriel Nhial, Charlie Knepper, and Thom Voorintholt. The visuals lean into an editorial approach, utilizing soft, diffused lighting and macro botanical details to frame the apparel. With fashion styling by Alba Vicario, hair by Cecilie Hildebrandt, and set design by Michał Zomer, the project presents a controlled, artistic exploration of textures and color.

Brand

Zara

Credits

Darren Gwynn
Photographer
Alba Vicario
Fashion Editor/Stylist
Cecilie Hildebrandt
Hair Stylist
Michał Zomer
Set Designer
Giorgio Tsintoukidis
Executive Producer

Styles

VerticalCleanEditorial

Techniques

Soft Light
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