Zara

Feb 2024

The Zara MAN Valentine's Collection campaign blends contemporary menswear with surreal, large-scale botanical elements. Photographed by Darren Gwynn, the series features models Charlie Knepper, Gabriel Nhial, and Thom Voorintholt integrated into studio environments defined by oversized, sculptural flower props and painterly floral installations. Fashion editor and stylist Alba Vicario anchors the visual direction, pairing tailored silhouettes and heavy knits with subtle, thematic red accents and heart-motif embroidery. Set design by Michał Zomer provides a theatrical frame for the collection, utilizing soft, diffused studio lighting and macro photography techniques to explore organic textures and rhythmic, abstract compositions. Additional production expertise was provided by executive producer Giorgio Tsintoukidis, with grooming and hair styling by Cecilie Hildebrandt.

Vertical, Clean, Editorial

Soft Light

Advertising Campaign