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Brand
Zara
ProjectZara MAN Valentine's Collection
Model standing inside a giant sculptural red flower wearing a dark jacket, red top, and blue jeans

Zara Zara MAN Valentine's Collection 2024

Associated creatives

Darren Gwynn
Darren GwynnPhotographer
Alba Vicario
Alba VicarioFashion Editor/Stylist
Cecilie Hildebrandt
Cecilie HildebrandtHair Stylist
Michał Zomer
Michał ZomerSet Designer
Giorgio Tsintoukidis
Giorgio TsintoukidisExecutive Producer
Charlie Knepper
Charlie KnepperModel
Gabriel Nhial
Gabriel NhialModel
Thom Voorintholt
Thom VoorintholtModel

Tags

man standing inside giant red flowerman standinggiant red flowerred flowerdark jacketred topblue jeans

Description

A striking fashion campaign portrait for the Zara MAN Valentine's Collection, photographed by Darren Gwynn with styling by Alba Vicario. The subject stands centrally framed by a massive, glossy sculpted red flower set against a neutral studio background. He wears a dark tailored jacket layered over a vibrant red top, relaxed blue denim jeans, and light-colored shoes. The set design by Michał Zomer creates a surreal, theatrical composition that centers the menswear styling within organic floral shapes.

Style

Horizontal, Commercial, Clean

Industries

Designer Fashion

Color

Crimson (50%)
Denim (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign