Zara: ZARA MAN Summer 2024
Brand
Date
Jul 2024
Description
The ZARA MAN Summer 2024 campaign presents a series of editorial portraits and motion-captured fashion images that emphasize minimalist architectural settings. The collection explores relaxed tailoring and warm-weather essentials, utilizing soft natural light to highlight textures in the clothing and surrounding structural elements. Photographer Hordur Ingason captures the collection through a combination of monochrome grading and atmospheric film grain, lending an analogue aesthetic to the urban backdrops. Fashion editor Isabelle Thiry provides the styling, focusing on layered knits, wide-leg trousers, and casual button-ups worn by models Evans Ikechukwu and Thatcher Thornton.
Style
Editorial, Vertical
Techniques
Natural light
Industries
Context
Advertising Campaign
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