Zara

Jul 2024

The ZARA MAN Summer 2024 campaign presents a series of editorial portraits and location shoots that lean into relaxed menswear silhouettes. Captured against a backdrop of mid-century architecture, the imagery balances clean lines with organic textures, utilizing soft natural light to define the collection’s casual tailoring and layered knitwear. Photographer Hordur Ingason anchors the visual identity of the project, employing analogue film techniques and atmospheric grain to bring a tactile quality to the urban settings. The styling, executed by Isabelle Thiry, focuses on tonal cohesion and minimalist layering, featuring models Evans Ikechukwu and Thatcher Thornton throughout the series.

Editorial, Vertical

Natural light

Menswear

Advertising Campaign