Zara: ZARA MAN S/S 24

Feb 2024

The Zara Man Spring/Summer 2024 campaign presents a collection of menswear defined by relaxed tailoring and organic textures. Photographed by Sebastien Zanella, the series features model Habib Masovic moving through sun-drenched, rustic coastal settings and verdant courtyards. The imagery leans into a soft, earthy palette, captured with a documentary-style approach that emphasizes natural light and weathered architectural details. Fashion stylist Salvador Cosio pairs off-white monochromatic ensembles, sleeveless utility pieces, and textured crochet knits with classic accessories, reflecting a casual, coastal-inspired aesthetic. Erol Karadağ provides hair styling that maintains the effortless tone of the collection. The production utilizes warm color grading and distinct grain to evoke a classic, seasonal mood.