Zara
ZARA MAN S/S 24
Brand
ProjectZARA MAN S/S 24
Date
Feb 2024
Description
The Zara Man S/S 24 campaign channels a relaxed, coastal aesthetic through a series of editorial portraits. Set against rustic courtyards, weathered stone architecture, and sandy shorelines, the imagery leans into a muted, earthy color palette defined by off-white linens, textured crochet knits, and utility-focused silhouettes. Photographer Sebastien Zanella documents the collection using soft natural light and warm, golden hour tones to highlight the interplay between organic textures and architectural geometry. The campaign features model Habib Masovic, with fashion styling by Salvador Cosio and hair styling by Erol Karadağ, capturing a refined yet casual approach to seasonal menswear.
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