Zara
Zara Man - S/S 23
Brand
ProjectZara Man - S/S 23
Date
Nov 2023
Description
The Zara Man S/S 23 collection campaign centres on a series of studio portraits that emphasise sharp tailoring and formal menswear silhouettes. Photographed by Álvaro Pereña Jimenez, the imagery adopts a monochrome palette to focus on the structure of the suiting and the clean lines of the seasonal garments. The project features models Moustapha Sy and Vasko Luyckx, captured against neutral gradient backdrops. With hair styling by Werner Amort, the editorial work utilizes a low-key chiaroscuro technique to heighten fabric textures and define the subjects' presence through high-contrast lighting.
Style
Editorial, Vertical, Monochrome
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Background
Grey Seamless
Context
Lookbook, Advertising Campaign
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