Brand
ProjectZara Man - S/S 23

Zara Zara Man - S/S 23 2023
Associated creatives
Tags
Description
This black and white portrait for the Zara Man S/S 23 campaign features a male model shown in profile against a neutral gradient backdrop. The subject wears a tailored suit jacket with structured shoulders and visible button detailing on the sleeve cuff. The lighting creates a high-contrast interplay of deep shadows and soft highlights across the silhouette and fabric texture. Captured in a minimalist studio environment, the image focuses cleanly on form, tailoring, and quiet presence.
Style
Editorial, Vertical, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Charcoal (100%)
Background
Grey Seamless
Context
Advertising Campaign, Lookbook

