Zara: Zara Man 90’s archive S/S 25 campaign

Mar 2025

The Zara Man 90’s archive S/S 25 campaign revisits classic menswear silhouettes through a minimalist lens. Captured in a series of monochrome studio portraits, the imagery emphasizes the clean lines and textural details of timeless wardrobe essentials, including denim, knitwear, and structured layering. Photographer James Brodribb delivers a refined series under the creative direction of Gorka Sorozabal. The work leans into a high-contrast editorial aesthetic, employing clean studio lighting to highlight the garments against seamless backdrops. With hair styling by Erol Karadağ and featuring models Francesco Mariottini, Harrison Page, and Wouter Peelen, the campaign focuses on a deliberate, nostalgic approach to contemporary fashion imagery.

Editorial, Vertical, Monochrome, Clean

White Seamless

Advertising Campaign