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Zara

Zara Man 90’s archive S/S 25 campaign
Brand
Date

Mar 2025

Description

The Zara Man 90’s archive S/S 25 campaign revisits classic menswear silhouettes through a minimalist lens. Captured in a series of monochrome studio portraits, the imagery emphasizes clean lines, textural layering, and a relaxed, timeless aesthetic that channels the understated elegance of 1990s fashion. Photographer James Brodribb delivers a cohesive editorial vision with creative direction from Gorka Sorozabal. The campaign features models Francesco Mariottini, Harrison Page, and Wouter Peelen, who are styled by Erol Karadağ with natural, tousled finishes. The work leans into high-contrast studio lighting to define garment details—ranging from oversized blazers and distressed denim to ribbed knitwear—against stark, seamless backgrounds.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color
Jet Black
Pure White
Background

White Seamless

Context

Advertising Campaign

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