Zara Zara Man 90’s archive S/S 25 campaign 2025

Description

This black-and-white fashion portrait for the Zara Man 90s archive S/S 25 campaign was photographed by James Brodribb with creative direction by Gorka Sorozabal. The image features a male model standing centrally against a clean gradient studio backdrop, wearing a casual jacket layered over a white t-shirt and relaxed-fit jeans, complemented by dark shoes and a large holdall bag. The lighting is soft and directional, creating subtle shadows and defining the textures of the garments. The composition is structured vertically, emphasizing clean lines and timeless styling.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign