Zara

Mar 2024

The Zara Man 2024: Spring Linen campaign presents a study in tactile minimalism, set against the raw, cavernous backdrop of stone quarries and subterranean architecture. The imagery leans into an earthy, moody aesthetic, using directional natural light to highlight the woven textures of linen tailoring and layered neutrals. Photographer Daniel Archer frames the collection through an editorial lens, balancing monumental stone geometry with relaxed menswear silhouettes. The project features models Kit Butler and Badhiel Lony Nyang, with set design by Thomas Bird providing a raw, structured environment that emphasizes the collection's soft, desaturated palette. Hair styling by Matt Mulhall rounds out the production, maintaining a clean, intentional finish throughout the series.

Editorial, Vertical, Earthy

Natural light

High Street Fashion

Advertising Campaign