Zara

Dec 2025

Zara’s December 2025 fashion campaign highlights the seasonal transition into heavy knitwear and tactile outerwear. Photographed by Victor Brun, the imagery explores a minimalist aesthetic, utilizing a restrained palette of earth tones and monochrome high-contrast sets. The collection features oversized shearling-lined jackets, chunky cable-knit sweaters, and tailored layering, with each piece captured to emphasize fabric density and texture. Styling by Vanessa Reid leans into a polished, structured look, pairing voluminous coats and knitwear with sleek footwear and clean silhouettes. Eleonora Succi’s set design provides a grounded, industrial backdrop through the use of textured concrete walls and speckled terrazzo flooring. The campaign is executed across both editorial and commercial formats, characterized by soft, diffused light and a focus on clean, graphic compositions.

Editorial, Vertical, Clean

Soft Light

High Street Fashion

Advertising Campaign