Zara Zara - December 2025 2025

Description

Fashion campaign imagery for Zara's December 2025 collection features model Vika Evseeva styled by Vanessa Reid and photographed by Victor Brun. The model poses against a mottled grey concrete wall, with arms raised and hands behind her head as she pulls the high collar of an oversized, chunky dark brown knit turtleneck sweater over her lower face. Her hair is pulled tightly back, highlighting intense eye contact with the camera, while the cropped styling reveals an exposed midriff. The composition uses soft, diffused natural lighting to emphasise the tactile ribbing and wool texture of the knitwear against the cool, industrial concrete backdrop.

Style

Editorial, Vertical, Tactile, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign