BrandZara
ProjectZara Athleticz + Ridar 26

Zara Zara Athleticz + Ridar 26 2026
Associated creatives
Tags
Description
A close-up profile portrait of model Hyuk Kim for the Zara Athleticz + Ridar 26 collaboration, captured by photographer James Brodribb with creative direction by Gorka Sorozabal and styling by Ruben Vazquez. The subject is styled in thick-rimmed dark sunglasses and a structured technical brimmed cap. Dramatic low-key lighting carves out the profile against a dark neutral seamless backdrop, casting deep shadows across the face with stark edge highlights along the cap, nose, and jawline. A bold red RIDAR graphic overlay accents the lower corner of the frame.
Style
Vertical, Moody, Commercial, Monochrome
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Charcoal (30%)
Jet Black (70%)
Background
Grey Seamless
Context
Advertising Campaign

