BrandZara
ProjectZara Athleticz + Ridar 26

Zara Zara Athleticz + Ridar 26 2026
Associated creatives
Tags
Description
A high-contrast black and white photograph captures a line of male runners in dynamic profile during an outdoor training session. In the foreground, model Hyuk Kim runs in athletic gear featuring a light-toned tank top with vertical 'RIDAR' branding, dark running shorts, dark sunglasses, and a knotted bandana. The three runners closely trailing him wear technical sportswear, sunglasses, and running caps. Directed by Gorka Sorozabal and photographed by James Brodribb for Zara Athleticz + Ridar 26, the frame emphasizes motion, endurance, and sportswear styling under bright natural daylight.
Style
Vertical, Commercial, Action, Monochrome, Grainy
Techniques
High-speed / freeze, Hard Light
Industries
Sportswear
Color
Jet Black (60%)
Pure White (40%)
Background
Road
Context
Advertising Campaign

