Zara

Sep 2026

The Zara X Fruit of the Loom collaboration presents a vibrant, tactile fashion campaign that juxtaposes classic casual silhouettes with an expressive, high-contrast visual language. Shot by photographer Luis Alberto Rodriguez under the creative direction of Gorka Sorozabal, the project features a blend of studio editorial portraits and candid, documentary-style imagery. Set against mottled, textured backdrops and authentic urban environments, the series explores themes of playfulness and layered styling. The aesthetic leans into a rich, saturated color palette for studio work, balanced by raw monochrome captures that utilize natural light and analogue film techniques. Production credits include hair styling by Erol Karadağ, casting by Nachum Shonn, and set design by Gerard Santos, with models Anisa Brown and Henry Rank appearing throughout the campaign.

Vertical, Clean, Editorial

Natural light

High Street Fashion

Textured Backdrop

Advertising Campaign