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Brand
Zara
ProjectZara X Fruit of the Loom
Monochrome image of people jumping rope on an urban asphalt court in front of a brick building facade.

Zara Zara X Fruit of the Loom 2026

Associated creatives

Luis Alberto Rodriguez
Luis Alberto RodriguezPhotographer
Gorka Sorozabal
Gorka SorozabalCreative Director
Erol Karadağ
Erol KaradağHair Stylist
Nachum Shonn
Nachum ShonnCasting Director
Gerard Santos
Gerard SantosSet Designer
Anisa Brown
Anisa BrownModel
Henry Rank
Henry RankModel

Tags

people jumping ropeperson jumping ropejump ropewoman jumping ropeman turning ropegroup of people outdoors

Description

This black-and-white fashion campaign image for Zara X Fruit of the Loom, photographed by Luis Alberto Rodriguez with creative direction by Gorka Sorozabal, captures a dynamic outdoor scene on an urban asphalt court. Several individuals are actively engaged in jumping rope, creating an energetic motion arc framed against a multi-story brick building with rows of tall windows. The lighting is bright and directional, casting distinct shadows across the ground while highlighting the textures of the participants' casual apparel and the surrounding chain-link fence and basketball hoops. Set design by Gerard Santos and casting by Nachum Shonn complete the production details for this striking editorial photograph.