Zara: Tainted Neutrals
Brand
Date
Feb 2025
Description
Zara presents Tainted Neutrals, a fashion editorial campaign that leans into a raw, tactile aesthetic. Photographed by Daniel Archer, the series explores high street fashion through a lens of weathered textures and muted earth tones, utilizing natural light to define the layers and fabrics within each composition. The project features model Kaplan Hani, with fashion styling curated by Ruben Vazquez and hair styling by Jody Taylor. Captured across rustic, unfinished interior spaces, the imagery emphasizes a grainy, moody atmosphere that highlights the collection's palette. Executive production for the campaign was provided by Giorgio Tsintoukidis.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Color
Jet Black
Background
Concrete Texture
Context
Advertising Campaign, Lookbook
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