Zara

Feb 2025

Zara’s Tainted Neutrals project is a fashion editorial series defined by a raw, atmospheric aesthetic. Captured within rustic, unfinished interiors featuring distressed plaster and weathered concrete, the campaign emphasizes fabric texture and a muted, earthy color palette. Photographer Daniel Archer utilizes natural side lighting and an analogue film technique to ground the series in a moody, tactile quality. Fashion styling by Ruben Vazquez focuses on layered knits, leather outerwear, and wide-leg tailoring, complemented by hair styling from Jody Taylor. The project features model Kaplan Hani, with executive production by Giorgio Tsintoukidis.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Concrete Texture

Advertising Campaign, Lookbook