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Male model wearing a rust-colored shirt and dark trousers walking through a derelict room, holding a wooden chair.
A male model wearing dark sunglasses and a brown leather zip-up jacket against a textured concrete wall background.
Male model wearing a patterned jacket and pale trousers standing beside a wooden chair in a rustic room.
Full-length portrait of a male model leaning against a distressed plaster wall in a weathered interior space
Male model seated on a dark chair wearing a ribbed brown zip-up sweater and light trousers against a neutral interior wall.
Model wearing a patterned zip jacket over a v-neck knit sweater leaning against a concrete textured wall
Model wearing a brown leather jacket and dark trousers crouched on a wooden chair against a weathered wall for Zara Tainted Neutrals
Close-up portrait of a male model wearing black sunglasses and a brown leather zip-up jacket against a neutral backdrop
Model wearing dark sunglasses, a black jacket, and striped shirt against an unfinished interior background.
Male model wearing a rust-colored shirt and dark trousers walking through a derelict room, holding a wooden chair.
A male model wearing dark sunglasses and a brown leather zip-up jacket against a textured concrete wall background.
Male model wearing a patterned jacket and pale trousers standing beside a wooden chair in a rustic room.

Zara Tainted Neutrals 2025

About

Zara presents Tainted Neutrals, a fashion editorial campaign that leans into a raw, tactile aesthetic. Photographed by Daniel Archer, the series explores high street fashion through a lens of weathered textures and muted earth tones, utilizing natural light to define the layers and fabrics within each composition. The project features model Kaplan Hani, with fashion styling curated by Ruben Vazquez and hair styling by Jody Taylor. Captured across rustic, unfinished interior spaces, the imagery emphasizes a grainy, moody atmosphere that highlights the collection's palette. Executive production for the campaign was provided by Giorgio Tsintoukidis.

Brand

Zara

Credits

Daniel Archer
Photographer
Ruben Vazquez
Fashion Editor/Stylist
Jody Taylor
Hair Stylist
Giorgio Tsintoukidis
Executive Producer
Kaplan Hani
Model

Industries

High Street Fashion

Styles

EditorialVerticalWarm

Techniques

Natural light
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