Zara Tainted Neutrals 2025

Description

A vertical full-length portrait features model Kaplan Hani posing against a weathered, distressed plaster wall inside an unfinished or derelict interior space. The subject wears a muted green-grey bomber jacket layered over a patterned collared shirt, paired with light-coloured trousers and dark shoes. The background reveals an open doorway showing a dark reddish-brown adjoining room with an exposed window frame and crumbling architectural surfaces. The lighting is soft and subdued with warm, desaturated colour grading that enhances the raw, atmospheric mood of the scene. Daniel Archer photographed the campaign, styled by Ruben Vazquez with hair by Jody Taylor and executive production by Giorgio Tsintoukidis for Zara.

Style

Editorial, Vertical, Desaturated, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Advertising Campaign