Zara Tainted Neutrals 2025

Description

A male model is captured in profile walking through a weathered, rustic interior space with peeling walls and tall arched windows. He wears a rust-colored button-up shirt over a white t-shirt, dark wide-leg trousers, and dark shoes, while pulling a wooden bentwood chair behind him. The shot is composed vertically with natural side lighting filtering through the windows, creating a moody and tactile atmosphere. Daniel Archer photographed the scene for Zara's Tainted Neutrals project, with fashion styling by Ruben Vazquez and hair by Jody Taylor.

Style

Editorial, Vertical, Moody, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop, Rooftop

Context

Advertising Campaign