Zara: Party Winter 2024
Brand
Date
Nov 2024
Description
The Zara Party Winter 2024 campaign presents a refined exploration of modern tailoring and winter textures. Captured by photographer Álvaro Pereña Jimenez, the editorial series features models Dara Gueye, Ilias Loopmans, and Thatcher Thornton in a collection of sleek, monochromatic silhouettes. The project relies on low-key studio lighting and chiaroscuro techniques to accentuate the depth of materials, ranging from glossy leather jackets to structured blazers. Complemented by hair styling from Werner Amort, the imagery maintains a clean, polished aesthetic across its vertical compositions.
Style
Editorial, Vertical, Clean, Moody
Techniques
Low-key / chiaroscuro
Color
Jet Black
Context
Advertising Campaign
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