Zara

Nov 2024

The Zara Party Winter 2024 campaign is a series of editorial fashion portraits that lean into a polished, monochromatic aesthetic. Shot by photographer Álvaro Pereña Jimenez, the collection employs low-key, dramatic studio lighting to define the sharp silhouettes and varied textures of the seasonal outerwear and tailored menswear. Featuring models Dara Gueye, Ilias Loopmans, and Thatcher Thornton, the portraits utilise soft, directional lighting to highlight dark leather, sheer fabrics, and minimalist accessories. With hair styling by Werner Amort, the campaign maintains a consistent, moody atmosphere, utilising clean, dark grey backdrops to emphasise the detailed garment construction and contemporary tailoring.

Editorial, Vertical, Clean, Moody

Low-key / chiaroscuro

Advertising Campaign