Brand
ProjectParty Winter 2024

Zara Party Winter 2024 2024
Associated creatives
Tags
Description
This fashion campaign portrait for Zara's Party Winter 2024 project features a model wearing a grey buttoned shirt and trousers with a matching necktie. The subject wears oversized dark sunglasses, adding a dramatic touch to the composition. The look is completed with a black belt and minimal jewelry. The lighting is low-key, creating deep shadows that blend with the dark background. The photography was captured by Álvaro Pereña Jimenez with hair styling by Werner Amort.
Style
Vertical, Commercial, Desaturated, Matte
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Slate (70%)
Jet Black (30%)
Background
Black Seamless
Context
Advertising Campaign

