Zara: NEW GRUNGE
Brand
Date
Oct 2024
Description
Zara presents New Grunge, a fashion campaign exploring contemporary utilitarian menswear. The collection leans into an industrial aesthetic, featuring leather blazers, oversized zip jackets, and chunky knitwear alongside motorcycle-inspired accessories. Photographer Marc Hibbert and creative director Gorka Sorozabal capture the series within a muted, studio-based environment. The imagery utilizes soft light and desaturated tones to emphasize the textures of the apparel, set against slate-grey backdrops and raw paneling. The project features models Bodien Kagenaar, Connor Newall, Mudi Eshalomi, Camp Schill, Souleymane Sacko, Unai Bartra, and Zion.
Style
Vertical, Commercial
Techniques
Soft Light
Industries
Color
Charcoal
Background
Grey Seamless
Context
Advertising Campaign
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