Zara presents New Grunge, a fashion campaign exploring contemporary utilitarian menswear. The collection leans into an industrial aesthetic, featuring leather blazers, oversized zip jackets, and chunky knitwear alongside motorcycle-inspired accessories.
Photographer Marc Hibbert and creative director Gorka Sorozabal capture the series within a muted, studio-based environment. The imagery utilizes soft light and desaturated tones to emphasize the textures of the apparel, set against slate-grey backdrops and raw paneling.
The project features models Bodien Kagenaar, Connor Newall, Mudi Eshalomi, Camp Schill, Souleymane Sacko, Unai Bartra, and Zion.
