Zara
NEW GRUNGE
Brand
ProjectNEW GRUNGE
Date
Oct 2024
Description
Zara's New Grunge menswear campaign delivers a distinct aesthetic through a series of studio-based portraits and group shots. The project leans into an industrial, raw visual language, featuring models styled in contemporary utilitarian silhouettes, including leather blazers, heavy knitwear, and technical outerwear. Photographed by Marc Hibbert with creative direction by Gorka Sorozabal, the imagery utilizes soft, diffused lighting and a desaturated palette to emphasize the textures of the apparel. Set against slate-grey backgrounds with motorcycle props, the campaign balances clean commercial precision with a moody, editorial tone.
Style
Vertical, Commercial
Techniques
Soft Light
Industries
High Street Fashion
Color
Charcoal
Background
Grey Seamless
Context
Advertising Campaign
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