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Brand
Zara
ProjectNEW GRUNGE
A group of male fashion models wearing leather jackets, knitwear, and sunglasses standing in a foggy studio setting.

Zara NEW GRUNGE 2024

Associated creatives

Marc Hibbert
Marc HibbertPhotographer
Gorka Sorozabal
Gorka SorozabalCreative Director
Bodien Kagenaar
Bodien KagenaarModel
Connor Newall
Connor NewallModel
Mudi Eshalomi
Mudi EshalomiModel
Camp Schill
Camp SchillModel
Souleymane Sacko
Souleymane SackoModel
Unai Bartra
Unai BartraModel
Zion
ZionModel

Tags

group of male models posinggroup of male modelsmale models posingmale modelstan leather blazerleather blazerbrown leather jacketleather jacketmen in leather jacketsmen in sunglasses

Description

A group of male models stands assembled on a dark studio set for Zara's New Grunge campaign, photographed by Marc Hibbert with creative direction by Gorka Sorozabal. The subjects are styled in contemporary utilitarian menswear including leather blazers, zip jackets, chunky knitwear, tinted sunglasses, and outerwear, with several holding motorcycle helmets. Low-lying stage fog drifts across the floor beneath the group against a muted slate-grey background.

Style

Vertical, Commercial, Moody, Cool

Techniques

Soft Light

Industries

Menswear

Color

Off-Black (30%)
Camel (20%)
Espresso (20%)

Background

Grey Seamless, Carpark

Context

Advertising Campaign