Zara: Miami Capsule Collection
Brand
Date
Feb 2024
Description
Zara presents the Miami Capsule Collection, a fashion campaign that captures a relaxed summer aesthetic through a series of outdoor and studio portraits. The campaign leans into a tropical atmosphere, utilising natural light to highlight textures in the menswear apparel, ranging from quilted vests to light floral accents and structured eyewear. Photographed by Maku López, the editorial uses a warm, analogue-inspired grade to ground the collection against lush foliage and urban backdrops. The project balances commercial portraiture with clean studio editorial shots, maintaining a consistent focus on skin texture and candid movement.
Style
Vertical, Warm, Editorial
Techniques
Natural light, Analogue / film
Industries
Color
Pure White
Blush
Context
Advertising Campaign
Associated creatives
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