Zara

Feb 2024

Zara’s Miami Capsule Collection centers on a relaxed, high-summer aesthetic, blending urban graphic backdrops with lush tropical settings. Shot by photographer Maku López, the campaign leans into a sun-drenched palette, utilizing analogue film and natural light to capture a series of editorial and commercial portraits. The imagery alternates between stark, graffiti-heavy urban environments and soft-lit, minimalist studio sessions. Styling remains a core focus throughout the series, characterized by layered gold-toned accessories, oversized tinted eyewear, and pale, textured garments featuring soft floral accents. The technical execution emphasizes a warm, grain-rich aesthetic, juxtaposing the sharp contours of the studio work with the candid, light-drenched atmosphere of the outdoor editorial shots.

Vertical, Warm, Editorial

Natural light, Analogue / film

High Street Fashion

Advertising Campaign