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Brand
Zara
ProjectMiami Capsule Collection
Man wearing pink visor sunglasses, a white jacket, and layered chains against a black and white graffiti wall backdrop.

Zara Miami Capsule Collection 2024

Associated creatives

Maku López
Maku LópezPhotographer

Tags

black man wearing visor sunglassesblack man wearing jacketblack manman wearing visor sunglassesman in white jacketpink visor sunglasseswhite jacketlayered chainswhite trousers

Description

This fashion campaign portrait for Zara features a model shot outdoors against a dynamic black and white graffiti-covered wall. The subject wears oversized pink visor sunglasses, a white open jacket with subtle pastel accents, layered gold-toned chains, and white trousers with a pink waistband. The lighting is bright and direct, highlighting the textures of the apparel and the graphic urban backdrop. Photography by Maku Lopez as part of the Miami Capsule Collection project.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Blush (30%)

Background

Street

Context

Advertising Campaign