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·London Walkaround

Male model wearing an open black leather jacket over a graphic white t-shirt and key lanyard outdoors by a black door.

Model wearing a dark brown ribbed sweater and light blue jeans squatting in front of a dark blue door for Zara

A young man wearing a black leather jacket and sunglasses leans against a railing on a London street.

Model Nicolas Yoshi wearing a grey shearling jacket, black beanie, and wide-leg jeans standing beside a green storefront.

A man leaning against an exterior townhouse wall wearing a dark jacket and wide beige cargo pants on a London street sidewalk.

Man wearing a grey wool coat and dark cargo pants standing outdoors in front of a pink garage door and doorway

Souleymane Sacko in a grey tailored coat with Nicolas Yoshi outside a London townhouse for Zara.

Black man with dreadlocks wearing yellow-tinted sunglasses, a grey overcoat, silver pendant necklace, and cream knit top.

Model wearing dark sunglasses and a black jacket standing on a stone sidewalk against a pale green tiled wall.

Man with dreadlocks wearing a navy patterned shirt and cream long sleeves leaning on a car outside a brick building.

Model wearing a black leather biker jacket, sunglasses, and olive trousers leaning against a railing in front of residential townhouses.

Two male models posing on a London street beside a green painted building exterior wearing Zara apparel.

Two male models walking across a zebra crossing in a London street wearing casual apparel for Zara

Man wearing a green jacket and scarf sitting on a brick wall outside a London townhouse for Zara

A Black man with dreadlocks wearing a dark plaid shirt and neck scarf seated outdoors against a brick building.

Zara London Walkaround 2024

About

Zara’s London Walkaround project is an expansive fashion editorial that documents a series of contemporary menswear looks against the backdrop of traditional urban architecture. The campaign leans into a relaxed, street-style aesthetic, utilizing soft natural light to highlight the varied textures of oversized leather jackets, wool overcoats, and layered knitwear. By placing models Souleymane Sacko and Nicolas Yoshi within the context of classic Victorian-style townhouses and pedestrian city streets, the project captures a grounded, atmospheric narrative. Harrison Boyce served as the photographer for the series, with fashion styling provided by Alba Vicario and retouching completed by Paul Drozdowski. The work incorporates a clean, earthy visual language that emphasizes the tactile details of the clothing through analogue film techniques and an organic, muted palette.