Zara

Apr 2024

Zara’s London Walkaround captures a relaxed, contemporary take on menswear, documenting an urban journey through the lens of street-level editorial photography. The project features models Souleymane Sacko and Nicolas Yoshi navigating residential streetscapes, emphasizing a layering-heavy aesthetic of oversized leather jackets, textured knits, and utility-inspired cargo trousers. Photographer Harrison Boyce leans into an earthy, natural light palette, utilizing traditional Victorian townhouses and painted storefronts as a backdrop. The work employs a clean, candid approach, often incorporating analogue-style film textures that ground the seasonal collection in a familiar, tactile environment. With styling by Alba Vicario and retouching by Paul Drozdowski, the campaign maintains a focus on the interplay between urban architecture and modern, high-street tailoring.

Editorial, Vertical

Natural light

High Street Fashion

Residential Building