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Zara

London Walkaround
Brand
Date

Apr 2024

Description

Zara’s London Walkaround is a fashion editorial campaign that captures a relaxed, contemporary take on urban menswear. Photographed by Harrison Boyce, the series leans into the textures of layered streetwear, from distressed leather jackets and heavy wool coats to chunky knitwear and utilitarian cargo trousers. The imagery utilizes soft, natural light to document models Souleymane Sacko and Nicolas Yoshi as they navigate residential streetscapes. The project carries an earthy, grounded aesthetic, framed by the classic Victorian brickwork and painted storefronts of London. With fashion styling by Alba Vicario, the editorial emphasizes a tactile, layered approach to autumn-ready ensembles, featuring techniques such as analogue film-style grain to enhance the narrative quality of the street portraits. Retouching was provided by Paul Drozdowski.

Style

Editorial, Vertical

Techniques

Natural light

Industries

High Street Fashion

Background

Residential Building

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