Zara: London Walkaround

Apr 2024

Zara’s London Walkaround project is an expansive fashion editorial that documents a series of contemporary menswear looks against the backdrop of traditional urban architecture. The campaign leans into a relaxed, street-style aesthetic, utilizing soft natural light to highlight the varied textures of oversized leather jackets, wool overcoats, and layered knitwear. By placing models Souleymane Sacko and Nicolas Yoshi within the context of classic Victorian-style townhouses and pedestrian city streets, the project captures a grounded, atmospheric narrative. Harrison Boyce served as the photographer for the series, with fashion styling provided by Alba Vicario and retouching completed by Paul Drozdowski. The work incorporates a clean, earthy visual language that emphasizes the tactile details of the clothing through analogue film techniques and an organic, muted palette.

Editorial, Vertical

Natural light

Residential Building