Zara: Colour Theory

Feb 2026

Colour Theory is a multi-faceted fashion campaign for Zara, combining portraiture, street editorial, and commercial still-life photography. The project explores the intersection of contemporary apparel and chromatic composition, utilizing editorial techniques, clean aesthetics, and analogue film to establish its visual language. Photographer Valentin Hennequin captures the series, working alongside creative director Gorka Sorozabal and fashion editor Juan Medina. The imagery features models Ahmed Richards, Ottawa Kwami, Tammo Rahming, and Theodor Pal in a variety of settings, ranging from minimalist studio backgrounds to textured urban streetscapes. The work balances portrait-led storytelling with conceptual still life, where natural light and tactile textures define the project's minimalist approach. Through a mix of monochrome finishes and vibrant primary accents, the campaign highlights Zara's seasonal apparel designs with a precise, high-contrast visual focus.

Editorial, Vertical, Clean

Natural light

Advertising Campaign