Zara

Feb 2026

Colour Theory is an editorial fashion campaign for Zara that explores the intersection of apparel and object-based visual language. Through a series of minimalist portraits and still life arrangements, the project utilizes a clean aesthetic to highlight garment layering and architectural textures. The visual identity leans into natural light and analogue film techniques to create a consistent, grounded atmosphere across both human subjects and curated props. Creative direction by Gorka Sorozabal informs the project's focus on structured, vertical compositions, while fashion styling by Juan Medina introduces deliberate pops of primary color against muted or monochromatic backgrounds. Photographer Valentin Hennequin captures these elements through a mix of motion-blurred editorial photography and tightly framed still life shots. The campaign features models Ahmed Richards, Ottawa Kwami, Tammo Rahming, and Theodor Pal, whose expressive presence anchors the collection's focus on contemporary design.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign