BrandZara
ProjectColour Theory
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Zara Colour Theory 2026
Associated creatives
Tags
Description
This black-and-white portrait features a Black man captured in a close-up framing, wearing thick-rimmed prescription glasses and a dark jacket with a light-coloured collar. Photographed by Valentin Hennequin as part of the Zara project Colour Theory, with creative direction by Gorka Sorozabal and styling by Juan Medina. The composition employs a soft focus on an outdoor background, highlighting the subject's serious expression and detailed facial features under natural lighting.
Style
Editorial, Vertical, Commercial, Monochrome
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign


