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BrandZara
A whole yellow lemon rests on a small red saucer against a blue textured surface with a white cup nearby.

Zara Colour Theory 2026

Associated creatives

Tags

Description

This commercial still life image, captured by photographer Valentin Hennequin for the Zara Colour Theory project under creative direction by Gorka Sorozabal and fashion styling by Juan Medina, features a single yellow lemon resting centrally on a small red saucer. The setting is a textured blue surface that creates a striking contrast against the warm fruit and vibrant red dish. In the upper right, a clean white ceramic cup stands upright, while small colourful blocks are arranged in the upper left corner. The composition employs a top-down perspective with soft directional lighting, highlighting the organic textures of the lemon peel and the clean lines of the surrounding props.

Style

Vertical, Commercial, Earthy, Minimalist

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Golden Yellow (50%)
Crimson (50%)

Background

Solid Colour

Context

Advertising Campaign