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Zara Colour Theory 2026
Associated creatives
Tags
Description
This commercial still life image, captured by photographer Valentin Hennequin for the Zara Colour Theory project under creative direction by Gorka Sorozabal and fashion styling by Juan Medina, features a single yellow lemon resting centrally on a small red saucer. The setting is a textured blue surface that creates a striking contrast against the warm fruit and vibrant red dish. In the upper right, a clean white ceramic cup stands upright, while small colourful blocks are arranged in the upper left corner. The composition employs a top-down perspective with soft directional lighting, highlighting the organic textures of the lemon peel and the clean lines of the surrounding props.
Style
Vertical, Commercial, Earthy, Minimalist
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Background
Solid Colour
Context
Advertising Campaign


