BrandYum Bun
ProjectBrand Identity

Yum Bun Brand Identity 2023
Associated creatives
Tags
Description
Brand identity design imagery for Yum Bun featuring a glowing yellow neon smiley face sign mounted against a dark brown perforated metal screen. The illuminated neon tube forms a cheerful, minimalist smiley face with closed curved eyes and a gentle grin. Created by How&How as part of the Brand Identity project, the composition employs a tight crop and soft ambient illumination. The industrial texture of the metal contrasts cleanly with the bright, warm glow of the neon lighting.
Style
Horizontal, Commercial, Neon, Clean
Industries
Fast Food
Color
Golden Yellow (50%)
Espresso (50%)
Background
Metal Texture
Context
Advertising Campaign