Xbox The Cheeky Controller 2025

About

This case study video showcases Xbox's marketing campaign titled The Cheeky Controller, created in partnership with McCann London. The piece examines how the brand capitalised on the cultural phenomenon surrounding the Marvel film Deadpool and Wolverine. Through strategic brand integration and promotional footage, the video highlights creative advertising efforts designed to engage fans of the franchise. The visual composition blends film clips, marketing reels, and campaign statistics with bold typography and fast-paced editing. The overall production demonstrates high-end creative agency work within the entertainment and gaming sector.