WMC

Mar 2021

WMC establishes a cohesive brand identity, anchored by a series of physical touchpoints that bridge editorial design and commercial product presentation. The project leans into a palette of crimson, white, and muted pink, utilizing rich, tactile velvet and crisp paper stocks to define the brand aesthetic. With graphic design by Studio Sly, the identity features clean typography and structured editorial layouts, complemented by detailed collage illustrations from Xinxin Wen. Photography by Sam Wong employs dramatic, directional lighting to emphasize the material contrast between glossy surfaces and textured fabric backdrops. This visual approach is supported by styling from Nat Turnbull and intricate print production by Whites Law Bindery, resulting in a cohesive suite of assets that includes bound volumes, paper stationery, and campaign collateral.

Horizontal, Warm, Clean

Fabric Texture