Brand
ProjectBrand Identity

WMC Brand Identity 2021
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Description
An open book featuring a vibrant red and white spread with collage artwork and editorial text is displayed against a textured deep red velvet background. The left page showcases bold curving typography reading curation starts with inspiration alongside abstract collage fragments, while the right page presents structured columns of text. Created for the Brand Identity project by WMC, with graphic design by Studio Sly, photography by Sam Wong, illustration by Xinxin Wen, styling by Nat Turnbull, and print production by Whites Law Bindery.
