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BrandWMC
ProjectBrand Identity
A dark red bound book featuring debossed text standing upright on draped pink fabric against a pleated crimson velvet curtain background.

WMC Brand Identity 2021

Associated creatives

Studio Sly
Studio SlyGraphic Design
Sam Wong
Sam WongPhotography
Xinxin Wen
Xinxin WenIllustration
Nat Turnbull
Nat TurnbullStyling
Whites Law Bindery
Whites Law BinderyPrint

Tags

red bound bookbound bookred bookbook

Description

This image presents the brand identity project for WMC, showcasing a vertically oriented red bound book standing upright as the central subject. The book features debossed lettering on its cover. It is positioned on a surface covered in softly draped, reflective pink fabric that catches warm light. The background consists of a deeply pleated crimson velvet curtain that creates rich shadow play and a luxurious texture. The composition utilizes dramatic lighting to highlight the tactile qualities of the book binding and fabrics.

Style

Horizontal, Commercial, Warm

Color

Burgundy (60%)
Blush (40%)

Background

Fabric Texture

Context

Advertising Campaign