WMC Brand Identity 2021

Description

This still life photograph for WMC features a white hardcover book titled The Wardrobe Makeover Challenge propped beside a deep red slipcase and a glossy red high-heeled shoe. The arrangement rests on a muted pink surface against a backdrop of deep crimson draped fabric. Directional lighting casts crisp shadows across the tabletop, highlighting the textures of the glossy shoe and the matte paper book cover. Sam Wong photographed the project with styling by Nat Turnbull and graphic design by Studio Sly.

Style

Horizontal, Commercial, Warm, Glossy

Color

Background

Set-dressed

Context

Advertising Campaign