WMC Brand Identity 2021

Description

This open book displays clean editorial typography across its pages, featuring a structured directory layout with headings and lined text sections. The white pages contrast sharply with the dark red velvet fabric background beneath the binding. The project is part of the WMC Brand Identity campaign, with graphic design by Studio Sly, photography by Sam Wong, illustration by Xinxin Wen, styling by Nat Turnbull, and print production by Whites Law Bindery.

Style

Editorial, Horizontal, Clean

Techniques

Typography, Ink

Color

Background

Fabric Texture

Context

Editorial