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BrandWMC
ProjectBrand Identity
Red paper tag with white typography hanging from a metal wire hanger against deep red velvet draped fabric

WMC Brand Identity 2021

Associated creatives

Studio Sly
Studio SlyGraphic Design
Sam Wong
Sam WongPhotography
Xinxin Wen
Xinxin WenIllustration
Nat Turnbull
Nat TurnbullStyling
Whites Law Bindery
Whites Law BinderyPrint

Tags

red paper tagpaper tagred tagwire hangerclothing tagmetal hanger

Description

This brand identity piece features a stylized red paper clothing tag hanging from a thin white wire hanger. The tag displays crisp white typography reading WMC along with sizing charts. The composition is set against a deeply textured background of draped red velvet fabric with dramatic directional lighting casting soft shadows. Studio photography by Sam Wong with graphic design by Studio Sly and print production by Whites Law Bindery.

Style

Horizontal, Commercial, Warm, Clean

Color

Burgundy (60%)
Pure White (40%)

Background

Fabric Texture

Context

Advertising Campaign, Editorial