Wisconsin Lottery
Fast Play - BTS - Project Breakdown
Brand
Date
Jul 2026
Description
This behind-the-scenes breakdown for the Wisconsin Lottery 'Fast Play' campaign provides an inside look at the production of its 3D animated environment. The project highlights the technical development of stylized commercial buildings and convenience stores, set against a backdrop of diverse 3D characters. The animation focuses on fluid, dynamic motion to represent the lottery tickets and surrounding digital world. With creative direction from Amy-marie Steman and animation production by MAKE, the work utilizes 3D render / CGI techniques to build a futuristic aesthetic for the campaign.
Style
Horizontal, Commercial, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Gambling
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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