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Wisconsin Lottery Fast Play - BTS - Project Breakdown 2026

About

This behind-the-scenes breakdown for the Wisconsin Lottery 'Fast Play' campaign provides an inside look at the production of its 3D animated environment. The project highlights the technical development of stylized commercial buildings and convenience stores, set against a backdrop of diverse 3D characters. The animation focuses on fluid, dynamic motion to represent the lottery tickets and surrounding digital world. With creative direction from Amy-marie Steman and animation production by MAKE, the work utilizes 3D render / CGI techniques to build a futuristic aesthetic for the campaign.

Brand

Wisconsin Lottery

Credits

Amy-marie Steman
Agency / Creative
MAKE
Animation

Industries

Gambling

Styles

HorizontalCommercialFuturistic

Techniques

Animation3D render / CGI
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