Wisconsin Lottery
Fast Play - BTS - Project Breakdown
Jul 2026
This behind-the-scenes breakdown captures the technical production of the Wisconsin Lottery Fast Play campaign, focusing on the 3D animation process behind the commercials. The project details the creation of stylized commercial environments, convenience store settings, and a cast of animated characters that populate the brand's digital world. With agency creative direction from Amy-marie Steman and animation by MAKE, the work utilizes dynamic 3D render / CGI techniques to build a futuristic atmosphere. The breakdown explores the development of assets from ticket designs to architecture, emphasizing the fluid camera movements used to bring the animated spot to life.
Horizontal, Commercial, Futuristic
Animation, 3D render / CGI
Gambling
Solid Colour
Brand Film / Corporate Video
