Adidas: Welcome To Fastland
Brand
Date
Jul 2025
Description
Adidas introduces 'Welcome To Fastland,' a high-energy campaign centered on the intersection of sport and speed. The project utilizes a bold, high-impact aesthetic, anchoring the visuals in vibrant neon vector graphics and stylized sports elements. Developed in collaboration with agency Latitude and the animation team at MAKE, the project leans into a futuristic visual language. The execution features rapid, fluid motion sequences, character-driven animation, and rhythmic graphic transitions that underscore the brand's focus on momentum and movement.
Style
Horizontal, Action, Cinematic, Neon, Futuristic
Techniques
Animation, Vector
Industries
Color
Cobalt
Golden Yellow
Crimson
Background
3D Rendered Scene
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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